Toyota Likely to Retain World's Top Automaker Title for 2024

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Although it has not revealed its final sales figures for 2024, Toyota is close to claiming the title of best-selling automaker for the outgoing year. In November alone, the company recorded sales of 9,857,938 vehicles worldwide, a figure that includes sales from its subsidiaries such as Lexus, Daihatsu, and Hino

Meanwhile, Volkswagen Group announced its annual sales results this week, revealing a 2.3% decline to 9,239,500 cars and trucks sold over the past 12 months

Even without accounting for Toyota"s December sales, which have not yet been disclosed, the Japanese automaker holds a significant lead, surpassing Volkswagen by 618,438 vehicles. This secures Toyota"s position as the world"s largest automaker for the fifth consecutive year

Despite a 3.6% drop in Toyota"s sales between January and November compared to the same period in 2023, the company"s vast lineup of vehicles, heavily reliant on internal combustion engines, has enabled it to penetrate markets worldwide

Toyota boasts a comprehensive lineup that spans all categories, including sedans, small cars, trucks, minivans, and even high-performance models such as the GR86 and GR Supra

In contrast, Volkswagen Group, despite having a significantly larger number of sub-brands under its corporate umbrella and offering a wider range of hybrid and electric vehicles, has failed to catch up with Toyota or dethrone it from the top spot

Once again, Toyota proves its ability to adapt to global market challenges, relying on a strategy that combines diversity, quality, and extensive global reach