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BMW Ends Gesture Control to Embrace Advanced AI Tech

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BMW Ends Gesture Control to Embrace Advanced AI Tech

In 2015, BMW introduced gesture control in its 7 Series, allowing users to perform functions like adjusting volume or changing tracks with a simple finger movement. However, the company announced at CES that it would discontinue this feature, marking a shift toward more advanced technologies.

Why Did BMW Discontinue Gesture Control?

Advancements in Artificial Intelligence:
BMW stated that its voice control systems have significantly improved due to the integration of AI, rendering gesture control unnecessary.
Low Adoption Rate:
The company acknowledged that only a limited number of users utilized the gesture control feature, as it was neither highly visible nor widely understood by customers.
More Efficient Alternatives:
While innovative, gesture control proved less practical compared to buttons or voice commands, which offer a quicker and more user-friendly experience.

Neue Klasse Technologies: A Game-Changer

The decision to phase out gesture control coincided with BMW"s launch of its Neue Klasse vehicle line, representing a new generation of cars equipped with cutting-edge technologies, including:

Futuristic Interior Design:

  • A panoramic information display spanning from pillar to pillar.
  • Minimal physical buttons, with a fully touch-sensitive steering wheel.

Innovative Powertrains:

  • A combination of electric and internal combustion engines with entirely new designs.

Enhanced User Experience:

  • Smart technologies aimed at simplifying and enhancing the driving experience.

BMW’s Future: Balancing Innovation and Usability

While BMW is embracing advanced technologies, questions remain about whether the company will continue to minimize physical buttons or reintroduce them for core functions. Regardless, BMW"s commitment to innovation underscores its vision for the future of intelligent driving.

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