Lamborghini's Sales Soar in 2024

Lamborghini has been experiencing success for four years, specifically since the COVID-19 pandemic, and continues to see its sales rise steadily yearly. Today, the focus is on the sales of the past year, 2024.

Rising Sales in Global Markets

Demand for Lamborghini vehicles rose by 6%, reaching 10,687 units, driven primarily by the Urus SUV.

• In Europe, the Middle East, and Africa, sales increased by 6% to 4,227 vehicles.
• In the Americas, sales rose by 7%, reaching 3,712 vehicles.
• In the Asia-Pacific region, sales climbed by 3% to 2,748 units.

A Promising Future with Reserved Sales

With all Urus units sold out until 2026 and orders for the Revuelto model booked until 2027, Lamborghini"s future looks exceptionally bright.

Transition to Hybrid Vehicles

Once the new models are produced, the Sant"Agata Bolognese factory will fully transition to manufacturing plug-in hybrid vehicles.

• The Temerario and Urus models will feature V-8 hybrid engines.
• Meanwhile, the Revuelto will combine a V-12 engine with a charging port.

Expansion Plans and Delayed Fourth Model

Company President Stephan Winkelmann announced a delay in launching the fourth planned model, inspired by the Lanzador concept, from 2028 to 2029.

• The new model will be a Grand Tourer with four seats, two doors, and a high ground clearance.
• Upon its release, the Lanzador will become Lamborghini"s first fully electric vehicle.