Porsche 2024 Sales: Successes and Challenges

Porsche has revealed its global sales results for 2024, reflecting a mix of achievements and challenges. Total deliveries reached 310,718 units, marking a 3% decline compared to the previous year. However, some internal combustion engine models performed positively, while electric vehicle sales faced setbacks.

Cayenne Leads the Way

The Cayenne was the star of Porsche"s 2024 sales, closing the year with 102,889 units sold globally—a remarkable 18% year-on-year increase. These figures highlight the growing popularity of the larger SUV. Porsche is currently developing an all-electric version of the Cayenne, expected to launch before the end of the decade.

Challenges in the Electric Vehicle Segment

The Taycan electric vehicle faced a tough year, with sales dropping by 49% to just 20,836 units. Porsche attributed this decline to a mid-cycle facelift for the model, as well as slower-than-expected adoption of electric mobility. The second-generation Macan EV recorded 18,278 sales, despite deliveries beginning only in September, signaling a promising start that requires more time to gain traction.

Mixed Performance Across Other Models

• Gasoline-Powered Macan: Continued to perform strongly, achieving 64,517 units sold, despite being excluded from Europe due to new cybersecurity regulations.
• Panamera: Sales dropped by 13% to 29,587 units, impacted by reduced demand in the Chinese market, where sedans remain highly popular.

Porsche’s Future Plans

Given the challenges in the electric vehicle sector, Porsche acknowledged the need to reassess its strategies. The company is reportedly considering adding fuel-powered engine options to some models originally designed as electric vehicles, in response to shifting market demands.